For over 30 years, we’ve helped brands successfully market their products to makers and DIYers. But more than that, we’ve helped them create authentic connections with these powerful and influential audiences. Simply put, we've gotten to know makers and DIYers really well—we know who they are, what they're looking for, how to reach them, how they buy, etc.—and we continue to put in the work to learn more about them every day so we can recommend solutions that drive results for our clients.

Our FREE marketing assessment helps you better understand how well your brand is positioned to connect with the modern maker/DIYer online and identifies any critical gaps that could be preventing you from connecting with these powerful and influential audiences. Here's what you can expect from your FREE assessment:

WEBSITE EVALUATION AND GRADING:

  • Is your website optimized for SEO, speed, and mobile responsiveness?
  • Is there any critical misalignment between website & marketing objectives?

SEO EVALUATION:

  • Is your brand set up to get in front of enough people and are they the RIGHT people (your intended audience)?

CONTENT EVALUATION:

  • Are you creating the RIGHT types of content to attract your intended audience? to convert them into qualified leads? to close the sale? to inspire them to come back for more and to recommend your brand to others like them?

CONVERSION EVALUATION

  • Are there any obstacles to lead generation in your processes, CTAs, landing pages, lead-generation forms, and workflows?
  • Are you missing key conversion opportunities in any of your platforms — website, social media, etc?

SOCIAL MEDIA EVALUATION:

  • How well are you leveraging your social media presence to not only build and engage your audience but to also covert them into leads and customers?

Creating authentic connections with today's makers and DIYers can be incredibly impactful to your business — let us help you figure out how to attract and covert these powerful and influential audiences.