We’re talking with crafters all the time to learn more about their personal experiences, motivations, and challenges. Inside, you’ll find direct quotes from real crafters that reveal what they really need from brands like yours and why they’re passionate about what they do.
All of our crafter research is curated inside this Ebook in an easy to follow format. You’ll get insights about your target audience, such as their values, purchasing process, and online habits, as well as what all those facts mean to your marketing strategy.
Understanding crafters is crucial to effective marketing. You’ll discover a full page spread on the demographics and statistics that show you who the average crafter is and define the crafting community as a unique target audience.