--- title: "Resources for Brands: What We've Learned About Cosplay Makers | ATA - We Move People" description: If your brand markets products to cosplay makers and you want to learn more about this powerful and influential audience, you've come to the right place. Find videos of our focus groups, secondary research, and 1-on-1 interviews from our original interview series — The Maker Files. image: https://resources.anthonythomas.com/hubfs/2018%20ATA%20Assets/Maker%20Assets/Cosplay%20Makers/Elyse-Ohryn-Spacecat-Senpai-Cosplay-Jun2018.jpg --- [![](https://anthonythomas.com/wp-content/themes/ata2017/img/ata_logo_tan.png)](https://anthonythomas.com) - [Why ATA?](https://anthonythomas.com/why-ata/) - [The Short Story](https://anthonythomas.com/why-ata/) - [About Us](https://anthonythomas.com/why-ata/about-us/) - [Our Space](https://anthonythomas.com/why-ata/our-space/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We Do](https://anthonythomas.com/what-we-do/) - [Inbound Marketing](https://anthonythomas.com/what-we-do/inbound-marketing/) - [Commercial Process Engineering](https://anthonythomas.com/what-we-do/commercial-process-engineering/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [What We Know About Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [Marketing Resources & Downloads](https://resources.anthonythomas.com/see-what-weve-learned-about-makers-diyers) - [We Blog](https://blog.anthonythomas.com) - [Contact ATA](https://anthonythomas.com/contact-ata/) # Everything We've Learned About Cosplay Makers Cosplay is one of the most popular multimedia arts among makers today. The term cosplay is short for "costume play", where superfans of pop culture create and wear costumes of their favorite characters, effectively becoming that person for the day. Cosplay makers use a variety of materials and techniques to craft their elaborate and detailed costumes. Sewing, thermoforming, metalworking, casting, and even electrical work can all be components of cosplay making. These makers display their hard work at fan events and conventions of all sorts, where they meet up with other people who share their interests. While cosplay is still its own counterculture of sorts, its popularity and visibility in the US has been rising for years alongside the growth of the Maker Movement. For brands that sell products cosplay makers use, this is a market segment that shouldn't be ignored. Why? Because their passion is made clear not only by the quality and creativity of the things they make, but by the amount they're willing to spend on each costume. Here are some blog posts we've written about cosplay makers to help you get to know this diverse and influential market segment: [Who Are Today's Cosplay Makers? \[Statistics & Demographics\]](https://blog.anthonythomas.com/who-are-todays-cosplay-makers-statistics-and-demographics) [How Cosplay and Sewing Overlap](https://blog.anthonythomas.com/topic/cosplay-makers) [Cosplay Makers: How Much They Spend on Costumes (and Why)](https://blog.anthonythomas.com/cosplay-makers-how-much-they-spend-on-costumes-and-why) Scroll down to learn a little more about cosplay makers through our secondary research and 1-on-1 interviews from our original interview series — [The Maker Files.](https://anthonythomas.com/the-maker-files) ![14333066_952643011530639_831140384034805749_n](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Cosplay%20Makers/14333066_952643011530639_831140384034805749_n.jpg?width=561&name=14333066_952643011530639_831140384034805749_n.jpg "14333066_952643011530639_831140384034805749_n") ## The Maker Files ## 1-on-1 Interviews Get to know the people behind the cosplay makers market segment with our original interview series — [The Maker Files](https://anthonythomas.com/the-maker-files) — where we dig deep into what they do, how and why they do it, their purchasing habits, and what they need from the brands that support them. Full interview transcripts available. [![Elyse Ohryn Spacecat Senpai Cosplay](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Cosplay%20Makers/Elyse-Ohryn-Spacecat-Senpai-Cosplay-Jun2018.jpg?width=640&name=Elyse-Ohryn-Spacecat-Senpai-Cosplay-Jun2018.jpg "Elyse Ohryn Spacecat Senpai Cosplay")](https://anthonythomas.com/the-maker-files/elyse-ohryn-spacecat-senpai-cosplay/) ## [Elyse Ohryn](https://anthonythomas.com/the-maker-files/elyse-ohryn-spacecat-senpai-cosplay/) ### SpaceCat Senpai Cosplay Elyse has been making cosplay costumes for more than ten years to pay tribute to her favorite pop culture characters. She knows more about the different types of glue, foam, and other craft supplies than she ever imagined. [![See-Full-Interview-Button-D3CBB0](https://resources.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20CTAs/See-Full-Interview-Button-D3CBB0.png?width=200&height=33&name=See-Full-Interview-Button-D3CBB0.png)](https://anthonythomas.com/the-maker-files/elyse-ohryn-spacecat-senpai-cosplay/) [![Ryan Dyke and Cody Stanley Rubber City Cosplay](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Cosplay%20Makers/Ryan-Dyke-and-Cody-Stanley-Rubber-City-Cosplay-Jun2018.jpg?width=640&name=Ryan-Dyke-and-Cody-Stanley-Rubber-City-Cosplay-Jun2018.jpg "Ryan Dyke and Cody Stanley Rubber City Cosplay")](https://anthonythomas.com/the-maker-files/cody-stanley-ryan-dyke-rubber-city-cosplay/) ## [Cody Stanley and Ryan Dyke](https://anthonythomas.com/the-maker-files/cody-stanley-ryan-dyke-rubber-city-cosplay/) ### Rubber City Cosplay Ryan and Cody started their cosplay club to develop their costuming skills while spreading the positivity of cosplay around their community. They use household items and plenty of craft supplies (especially hot glue!) to make their pop-culture costumes. [![See-Full-Interview-Button-D3CBB0](https://resources.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20CTAs/See-Full-Interview-Button-D3CBB0.png?width=200&height=33&name=See-Full-Interview-Button-D3CBB0.png)](https://anthonythomas.com/the-maker-files/cody-stanley-ryan-dyke-rubber-city-cosplay/) ## Downloadable Resources to Help Your Brand Reach and Connect with Today's Fiber Artists [![Cosplaying_Around_BG.jpg](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/2018%20Ebooks/Cosplaying_Around_BG.jpg?width=640&name=Cosplaying_Around_BG.jpg "Cosplaying_Around_BG.jpg")](http://offers.anthonythomas.com/cosplaying-around-a-brands-guide-to-marketing-to-cosplay-makers) #### [FREE EBOOK:](https://resources.anthonythomas.com/cosplaying-around-a-brands-guide-to-marketing-to-cosplay-makers) #### *[Cosplaying Around: A Brand's Guide for Marketing to ](https://resources.anthonythomas.com/cosplaying-around-a-brands-guide-to-marketing-to-cosplay-makers)Cosplay Makers* Read up on all our research on cosplay makers in this 7-page Ebook packed with statistics, quotes, and over 20 other crucial insights that will help you connect with this powerful and influential audience. [![Download for FREE button](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&height=32&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/cosplaying-around-a-brands-guide-to-marketing-to-cosplay-makers) [![Makers_Love_BG.jpg](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/2018%20Ebooks/Makers_Love_BG.jpg?width=640&name=Makers_Love_BG.jpg "Makers_Love_BG.jpg")](http://offers.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) #### [FREE EBOOK:](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) #### [*10 Types of Content Makers Love*](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) Discover the 10 most popular types of content makers have told us they love and tips for leveraging your own content to help your brand connect and engage with today's makers. [![Download for FREE button](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&height=32&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) [![The Maker Files](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Maker-Files-Banner-1920x1080-min.jpg?width=1920&name=Maker-Files-Banner-1920x1080-min.jpg "The Maker Files")](https://anthonythomas.com/the-maker-files/) #### [1 ON 1 INTERVIEWS:](https:anthonythomas.com/the-maker-files/) #### [The Maker Files:](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love)*[ Our Original Interview Series featuring Today's Makers & DIYers](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love)* Each month we sit down with new makers & DIYers to learn more about their projects, how they acquire information, their purchase processes, and what they want/need from the brands that support them. We document each interview (video / transcript) and deliver it to you in a series we call The Maker Files. [![View The Maker Files](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/View-The-Maker-Files-Button-F2EEE2.png?width=200&height=32&name=View-The-Maker-Files-Button-F2EEE2.png)](https:anthonythomas.com/the-maker-files/) [![We Blog](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/We-Blog-Banner-1920x1080-min.jpg?width=640&name=We-Blog-Banner-1920x1080-min.jpg "We Blog")](https://blog.anthonythomas.com/) #### [WE BLOG:](https://blog.anthonythomas.com/) #### *[Information and Trends on Today's Makers & DIYers](https://blog.anthonythomas.com/)* Written for marketers of brands who want to create authentic connections with today's makers & DIYers, our Blog features provides an aggregation of data and information on these powerful and influential audiences that you won't find anywhere else.  [![Visit Our Blog](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Visit-Our-Blog-Button-F2EEE2.png?width=200&height=32&name=Visit-Our-Blog-Button-F2EEE2.png)](https://blog.anthonythomas.com/) ## Some of Our Favorite Projects [![Dupli-Color Scout Restoration Project](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/DC-Scout-1920x1080.jpg?width=640&name=DC-Scout-1920x1080.jpg "Dupli-Color Scout Restoration Project")](https://anthonythomas.com/projects/beyond-content-creation-dupli-color) #### [Beyond "Content Creation"](https://anthonythomas.com/projects/beyond-content-creation-dupli-color) We rebuilt a 1969 International Scout in our Content Studio and chronicled the process over 13 video episodes to demonstrate Dupli-Color's full product offering. The entire program culminated with a live reveal of the restored vehicle at SEMA. **[Learn more.](https://anthonythomas.com/projects/beyond-content-creation-dupli-color)** [![Jo-Ann Fabrics We Made It](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Joann-made-it-1920x1080.jpg?width=640&name=Joann-made-it-1920x1080.jpg "Jo-Ann Fabrics We Made It")](https://anthonythomas.com/projects/launching-a-new-line-of-craft-kits-with-video-tutorials-jo-ann-fabrics/) #### [Launching a New Line of Crafts with How-To Videos](https://anthonythomas.com/projects/launching-a-new-line-of-craft-kits-with-video-tutorials-jo-ann-fabrics/) We created inspiring tutorial videos using playful, consistent branding that demonstrated the simplicity of the craft kits and appealed to Jo-Ann Fabric’s target audience of busy moms. **[Learn more.](https://anthonythomas.com/projects/launching-a-new-line-of-craft-kits-with-video-tutorials-jo-ann-fabrics/)** [![Krylon Craft](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Krylon-Craft-Series-1920x1080.jpg?width=640&name=Krylon-Craft-Series-1920x1080.jpg "Krylon Craft")](https://anthonythomas.com/projects/introducing-new-applications-using-video-tutorials-krylon/) #### Re-[Introducing a Product Line with New Applications Using Video Tutorials](https://anthonythomas.com/projects/introducing-new-applications-using-video-tutorials-krylon/) We helped Krylon re-introduce existing products into an entirely new market segment by producing short video demonstrations and promoting them through multiple social channels. **[Learn more.](https://anthonythomas.com/projects/introducing-new-applications-using-video-tutorials-krylon/)** [![Matco Pitbull Toolbox](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Matco-Pitbull-1920x1080.jpg?width=1920&name=Matco-Pitbull-1920x1080.jpg "Matco Pitbull Toolbox")](https://anthonythomas.com/projects/introducting-a-new-product-without-saying-a-word-matco-tools) #### [Introducing a New Product Without Saying a Word](https://anthonythomas.com/projects/introducting-a-new-product-without-saying-a-word-matco-tools) "Bullet points" aren't always the best way to communicate features & benefits. With a little creativity (and video) sometimes you don't have to say anything at all. **[Learn more.](https://anthonythomas.com/projects/introducting-a-new-product-without-saying-a-word-matco-tools)** [![Jo-Ann Fabrics Gertie](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Joann-Gertie-Video.jpg?width=640&name=Joann-Gertie-Video.jpg "Jo-Ann Fabrics Gertie")](https://anthonythomas.com/projects/developing-video-for-new-product-platform/) #### [Engaging Video to Introduce a New Product Platform](https://anthonythomas.com/projects/developing-video-for-new-product-platform/) We produced quality video on multiple custom-made sets in our maker studio in order to introduce Jo-Ann Fabric’s new collaboration with a major influencer in an exciting and inspiring way. **[Learn more.](https://anthonythomas.com/projects/developing-video-for-new-product-platform/)** [![Tri-flow Torture Tests](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Triflow-Torture-Tests-1920x1080.jpg?width=640&name=Triflow-Torture-Tests-1920x1080.jpg "Tri-flow Torture Tests")](https://anthonythomas.com/projects/differentiation-with-a-video-series-tri-flow-lubricants/) #### [Using Video for a Unique Approach to Product Comparison / Differentiation](https://anthonythomas.com/projects/differentiation-with-a-video-series-tri-flow-lubricants/) We produced a series of four videos that put Tri-Flow’s products to the test to show just how much they stood out from the competition. **[Learn more.](https://anthonythomas.com/projects/differentiation-with-a-video-series-tri-flow-lubricants/)** # We're ATA ATA is a creative marketing and advertising agency that has helped brands successfully market their products to makers and DIYers for over 30 years. But more than that, we've helped them create authentic connections with these powerful and influential audiences. Here's a little more about us: ### We Know Makers & DIYers ATA understands today’s makers & DIYers. We know their language, how they access information, their process. We know them, in part, because we ARE them, because we've put in the work to get to know them better, and because we’ve spent the last 30 years helping brands connect with them. [Learn more](https://anthonythomas.com/we-know-makers/) ### Project-Based, Full-Service Agency ATA is a full-service agency with the experience, tools and resources to bring your marketing programs to life quickly and effectively — on time and on budget. We can work with you on a project-to-project basis or on an ongoing engagement — whatever makes the best sense for your business. [Learn more](https://anthonythomas.com/what-we-do/) ### Our Work Moves People We’ve proven that we can deliver solutions that engage makers and DIYers and deliver results. Our work spans a number of national brands in various segments. Take a look at some of our best work to see our approach and our capabilities. [Learn more](https://anthonythomas.com/what-weve-done/) ### Our Space Sets Us Apart Our 15,000 sq. ft. building serves as both the creative space where ideas are conceived and our Maker Studio where we bring them to life. We can build sets that can remain standing to create episodic content. Our 60' x 100' Cyclorama Wall allows for “green-screen” effects and seamless backgrounds for large scale photography and video. Combined with our in-house editing capabilities, we can produce and activate content within hours. [Learn more](https://anthonythomas.com/why-ata/our-space/) ### Long-Lasting Partnerships We do our best work when we get an opportunity to partner with our clients — and we’ve fortunate to have had long-standing partnerships with many great brands. Maybe it’s because we have beer on tap… or perhaps it’s because we’ve helped them deliver results. Either way, we appreciate and take great pride in the partnerships that we’ve developed. [Learn more](https://anthonythomas.com/brands/) ### We've Been In Your Shoes Our staff has a wide range of career experience — product development, product management, and marketing management in multi-channel and multi-step distribution models — so we deliver a unique set of strategic competencies beyond the “traditional” agency experience. We know the challenges you face and the constraints that you need to work within because we’ve been in your shoes. And that means our solutions are grounded in reality — not the pie-in-the-sky, budget-busting ideas that you might get elsewhere. [Learn more](https://anthonythomas.com/why-ata/about-us/) ##### How Can We Help? Please fill out the form below and let us know how we might be of assistance. If you'd rather talk to us directly, please don't hesitate to call us at 330.253.6888. 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We'll send you cool projects we've completed, new Maker Profiles and even some free "stuff". Sign up today! ![](https://www.facebook.com/tr?id=217949611932239&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=193225&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=193225&fmt=gif)