--- title: See What We've Learned About Makers & DIYers | ATA - We Move People description: "To help our clients reach and connect with makers and DIYers, we've had to learn about the people in those audiences. And now we're sharing what we’ve learned with you: interview transcripts, videos from our focus groups, and other insights which may be helpful to your marketing efforts." image: https://resources.anthonythomas.com/hubfs/2018%20ATA%20Assets/Maker%20Assets/We-Help-Brands-Create-Authentic-Connections-with-Todays-Makers-and-DIYers-1920x1080-v2-min.png --- [![](https://anthonythomas.com/wp-content/themes/ata2017/img/ata_logo_tan.png)](https://anthonythomas.com) - [Why ATA?](https://anthonythomas.com/why-ata/) - [The Short Story](https://anthonythomas.com/why-ata/) - [About Us](https://anthonythomas.com/why-ata/about-us/) - [Our Space](https://anthonythomas.com/why-ata/our-space/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We Do](https://anthonythomas.com/what-we-do/) - [Inbound Marketing](https://anthonythomas.com/what-we-do/inbound-marketing/) - [Commercial Process Engineering](https://anthonythomas.com/what-we-do/commercial-process-engineering/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [What We Know About Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [Marketing Resources & Downloads](https://resources.anthonythomas.com/see-what-weve-learned-about-makers-diyers) - [We Blog](https://blog.anthonythomas.com) - [Contact ATA](https://anthonythomas.com/contact-ata/) # We Help Brands Reach and Connect with Today's Makers & DIYers For over 30 years, we’ve helped brands successfully market their products to makers and DIYers. But more than that, we’ve helped them create authentic connections with these powerful and influential audiences. If today’s makers & DIYers are among your target audiences, let's chat about how we may be able to help your brand reach and engage with them — please [**send us a note**](https://resources.anthonythomas.com/see-what-weve-learned-about-makers-diyers#Contact-ATA) or give us a buzz: 330.253.6888. And if you want to gather some additional insights about your target audiences that may be helpful to your marketing efforts, scroll down and see what we’ve pulled together for you.   ## See What We've Learned About  Your Target Audience We realized early on that in order to help our clients reach and connect with makers and DIYers, we had to learn about the people in those audiences. And that’s what we’ve done and continue to do every day through 1-on-1 interviews, focus groups, secondary research, and more. And now we're sharing what we’ve learned with marketers like you. Below are just a few of the unique maker audiences we've gotten to know — click on those which are relevant to your brand to get interview transcripts, videos from our focus groups, and other insights which may be helpful to your marketing efforts. [![What We've Learned About Automotive DIYers](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Automotive-DIYers.jpg?width=1000&name=Automotive-DIYers.jpg "What We've Learned About Automotive DIYers")](https://resources.anthonythomas.com/resources-for-brands-what-weve-learned-about-automotive-diyers) [![Sewists](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Sewists.jpg?width=1000&name=Sewists.jpg "Sewists")](https://resources.anthonythomas.com/resources-for-brands-what-weve-learned-about-makers-who-sew) [![What We've Learned About Woodcrafters](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Woodcrafters.jpg?width=1000&name=Woodcrafters.jpg "What We've Learned About Woodcrafters")](https://resources.anthonythomas.com/resources-for-brands-what-weve-learned-about-woodcrafters) [![What We've Learned About Cosplay Makers](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Cosplay-Makers.jpg?width=1000&name=Cosplay-Makers.jpg "What We've Learned About Cosplay Makers")](https://resources.anthonythomas.com/resources-for-brands-what-weve-learned-about-cosplay-makers) [![Fiber-Artists](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Fiber-Artists.jpg?width=1000&name=Fiber-Artists.jpg "Fiber-Artists")](https://resources.anthonythomas.com/resources-for-brands-what-weve-learned-about-fiber-artists) [![Metalworkers](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Metalworkers.jpg?width=1000&name=Metalworkers.jpg "Metalworkers")](https://resources.anthonythomas.com/resources-for-brands-what-weve-learned-about-metalworkers) [![Visual-Artists](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Visual-Artists.jpg?width=1000&name=Visual-Artists.jpg "Visual-Artists")](https://resources.anthonythomas.com/resources-for-brands-what-weve-learned-about-visual-artists) [![Jewelry-Makers](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Jewelry-Makers.jpg?width=1000&name=Jewelry-Makers.jpg "Jewelry-Makers")](https://resources.anthonythomas.com/resources-for-brands-what-weve-learned-about-jewelry-makers) [![Food-Artisans](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Food-Artisans.jpg?width=1000&name=Food-Artisans.jpg "Food-Artisans")](https://resources.anthonythomas.com/resources-for-brands-what-weve-learned-about-food-artisans) [![Ceramicists](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Ceramicists.jpg?width=1000&name=Ceramicists.jpg "Ceramicists")](https://resources.anthonythomas.com/resources-for-brands-what-weve-learned-about-ceramicists) ## [Click here to see all the interviews from our original interview series:](https://anthonythomas.com/the-maker-files)[The Maker Files](https://anthonythomas.com/the-maker-files) ## Featured Resources Here's a collection of some our favorite Ebooks and Focus Group Videos — please feel free to download them all. [![Makers_Love_BG](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/2018%20Ebooks/Makers_Love_BG.jpg?width=1688&name=Makers_Love_BG.jpg "Makers_Love_BG")](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) #### [EBOOK GUIDE:](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) #### *The Maker Files:  [10 Types of Content Makers Love](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) [![Auto_Motive_Back](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/2018%20Ebooks/Auto_Motive_Back.jpg?width=1688&name=Auto_Motive_Back.jpg "Auto_Motive_Back")](https://resources.anthonythomas.com/the-auto-motives-a-brands-guide-to-marketing-to-automotive-diyers) #### [EBOOK GUIDE:](https://resources.anthonythomas.com/the-auto-motives-a-brands-guide-to-marketing-to-automotive-diyers) #### *The Auto Motives:  [A Brand's Guide to Marketing to Automotive DIYers](https://resources.anthonythomas.com/the-auto-motives-a-brands-guide-to-marketing-to-automotive-diyers)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/the-auto-motives-a-brands-guide-to-marketing-to-automotive-diyers) [![Automotive-Focus-Group-Screen-Cap-1920x1080](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Automotive-Focus-Group-Screen-Cap-1920x1080.png?width=1919&name=Automotive-Focus-Group-Screen-Cap-1920x1080.png "Automotive-Focus-Group-Screen-Cap-1920x1080")](https://resources.anthonythomas.com/focus-group-video-how-automotive-diyers-use-the-web-and-social-media) #### [FOCUS GROUP VIDEO:](https://resources.anthonythomas.com/focus-group-video-how-automotive-diyers-use-the-web-and-social-media) #### [*How Automotive DIYers Use the Web & Social Media*](https://resources.anthonythomas.com/focus-group-video-how-automotive-diyers-use-the-web-and-social-media) [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/focus-group-video-how-automotive-diyers-use-the-web-and-social-media) [![Getting_Crafty_BG](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/2018%20Ebooks/Getting_Crafty_BG.jpg?width=1688&name=Getting_Crafty_BG.jpg "Getting_Crafty_BG")](https://resources.anthonythomas.com/getting-crafty-a-brands-guide-to-marketing-to-crafters) #### [EBOOK GUIDE:](https://resources.anthonythomas.com/getting-crafty-a-brands-guide-to-marketing-to-crafters) #### *[Getting Crafty: A Brand's Guide for Marketing to Crafters](https://resources.anthonythomas.com/getting-crafty-a-brands-guide-to-marketing-to-crafters)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/getting-crafty-a-brands-guide-to-marketing-to-crafters) [![_-sewist-focus-group-(1)](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Focus%20Groups/_-sewist-focus-group-(1).png?width=1920&name=_-sewist-focus-group-(1).png "_-sewist-focus-group-(1)")](https://resources.anthonythomas.com/focus-group-video-how-sewists-use-the-web-and-social-media) #### [FOCUS GROUP VIDEO:](https://resources.anthonythomas.com/focus-group-video-how-sewists-use-the-web-and-social-media) #### *[How Sewists / Sewers Use the Web & Social Media](https://resources.anthonythomas.com/focus-group-video-how-sewists-use-the-web-and-social-media)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/focus-group-video-how-sewists-use-the-web-and-social-media) [![_-sewist-focus-group-(2)](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Focus%20Groups/_-sewist-focus-group-(2).png?width=1920&name=_-sewist-focus-group-(2).png "_-sewist-focus-group-(2)")](https://resources.anthonythomas.com/focus-group-video-creating-online-connections-with-todays-sewers-sewists-seamstresses) #### [FOCUS GROUP VIDEO:](https://resources.anthonythomas.com/focus-group-video-creating-online-connections-with-todays-sewers-sewists-seamstresses) #### *[Creating Authentic Online Connections with Today's Sewists, Sewers, and Seamstresses](https://resources.anthonythomas.com/focus-group-video-creating-online-connections-with-todays-sewers-sewists-seamstresses)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/focus-group-video-creating-online-connections-with-todays-sewers-sewists-seamstresses) [![Knock_On_Wood_BG](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/2018%20Ebooks/Knock_On_Wood_BG.jpg?width=1688&name=Knock_On_Wood_BG.jpg "Knock_On_Wood_BG")](https://resources.anthonythomas.com/knock-on-wood-a-brands-guide-to-marketing-to-woodcrafters) #### [EBOOK GUIDE:](https://resources.anthonythomas.com/knock-on-wood-a-brands-guide-to-marketing-to-woodcrafters) #### *[Knock on Wood: A Brand's Guide for Marketing to Woodcrafters](https://resources.anthonythomas.com/knock-on-wood-a-brands-guide-to-marketing-to-woodcrafters)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/knock-on-wood-a-brands-guide-to-marketing-to-woodcrafters) [![_-wood-worker-focus-group-(2)](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Focus%20Groups/_-wood-worker-focus-group-(2).png?width=1920&name=_-wood-worker-focus-group-(2).png "_-wood-worker-focus-group-(2)")](https://resources.anthonythomas.com/focus-group-video-how-woodcrafters-use-the-web-and-social-media) #### [FOCUS GROUP VIDEO:](https://resources.anthonythomas.com/focus-group-video-how-woodcrafters-use-the-web-and-social-media) #### *[How Woodcrafters Use the Web & Social Media](https://resources.anthonythomas.com/focus-group-video-how-woodcrafters-use-the-web-and-social-media)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/focus-group-video-how-woodcrafters-use-the-web-and-social-media) [![_-wood-worker-focus-group-(1)](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Focus%20Groups/_-wood-worker-focus-group-(1).png?width=1920&name=_-wood-worker-focus-group-(1).png "_-wood-worker-focus-group-(1)")](https://resources.anthonythomas.com/focus-group-video-creating-connections-with-todays-woodcrafters) #### [FOCUS GROUP VIDEO:](https://resources.anthonythomas.com/focus-group-video-creating-connections-with-todays-woodcrafters) #### *[Creating Authentic Connections with Today's Woodcrafters](https://resources.anthonythomas.com/focus-group-video-creating-connections-with-todays-woodcrafters)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/focus-group-video-creating-connections-with-todays-woodcrafters) [![Cosplaying_Around_BG](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/2018%20Ebooks/Cosplaying_Around_BG.jpg?width=1688&name=Cosplaying_Around_BG.jpg "Cosplaying_Around_BG")](https://resources.anthonythomas.com/cosplaying-around-a-brands-guide-to-marketing-to-cosplay-makers) #### [EBOOK GUIDE:](https://resources.anthonythomas.com/cosplaying-around-a-brands-guide-to-marketing-to-cosplay-makers) #### *[Cosplaying Around: A Brand's Guide for Marketing to Cosplay Makers](https://resources.anthonythomas.com/cosplaying-around-a-brands-guide-to-marketing-to-cosplay-makers)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/cosplaying-around-a-brands-guide-to-marketing-to-cosplay-makers) [![Maker-Files-Banner-1920x1080-min](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Maker-Files-Banner-1920x1080-min.jpg?width=1920&name=Maker-Files-Banner-1920x1080-min.jpg "Maker-Files-Banner-1920x1080-min")](https://blog.anthonythomas.com/topic/makers-1-on-1) #### [1 ON 1 INTERVIEWS:](https://blog.anthonythomas.com/topic/makers-1-on-1) #### *[Makers 1-on-1: Our Original Interview Series featuring Today's Makers & DIYers](https://blog.anthonythomas.com/topic/makers-1-on-1)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://blog.anthonythomas.com/topic/makers-1-on-1) [![We-Blog-Banner-1920x1080-min](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/We-Blog-Banner-1920x1080-min.jpg?width=1920&name=We-Blog-Banner-1920x1080-min.jpg "We-Blog-Banner-1920x1080-min")](https://blog.anthonythomas.com) #### [WE BLOG](https://blog.anthonythomas.com/) #### *[Written for Marketers, Our Blog features the latest information about Today's Makers & DIYers](https://blog.anthonythomas.com/)* [![Download-TODAY-button-F2EEE2](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&name=Download-TODAY-button-F2EEE2.png)](https://blog.anthonythomas.com/) ## We're ATA ATA is a creative marketing and advertising agency that helps brands successfully market their products to makers and DIYers. But more than that, we help brands create authentic connections with these powerful and influential audiences. Here's a little more about us: ### We Know Makers & DIYers While we've done work for a number of different brands in various industries throughout our 30 years, our sweet spot has really been helping brands reach and connect with DIYers of all sorts. Simply put, we've gotten to know DIYers really well — we know who they are, what they're looking for, how to reach them, how they buy, etc. — and we continue to put in the work to learn more about them every day so we can recommend solutions that drive results for our clients. ### Project-Based, Full-Service Agency ATA is a full-service agency — Digital / Content / Inbound Marketing, video series, web development. product launches, package and label design, channel promotions, and more — with the experience, tools and resources to bring your marketing programs to life quickly and effectively — on time and on budget. We can work with you on a project-to-project basis or on an ongoing engagement — whatever makes the best sense for your business and your objectives. [Learn more](https://anthonythomas.com/what-we-do/) ### Our Work Moves People We’ve proven that we can deliver solutions that engage makers and DIYers and deliver results. Our work spans a number of national brands in various segments. Take a look at some of our best work to see our approach and our capabilities. [Learn more](https://anthonythomas.com/what-weve-done/) ### Our Space Sets Us Apart Our 15,000 sq. ft. building serves as both the creative space where ideas are conceived and our Content Studio where we bring them to life. We can build sets that can remain standing to create episodic content. Our 60' x 100' Cyclorama Wall allows for “green-screen” effects and seamless backgrounds for large scale photography and video. Combined with our in-house editing capabilities, we can produce and activate content within hours. [Learn more](https://anthonythomas.com/why-ata/our-space/) ### Long-Lasting Partnerships We do our best work when we get an opportunity to partner with our clients — and we’ve fortunate to have had long-standing partnerships with many great brands. Maybe it’s because we have beer on tap… or perhaps it’s because we’ve helped them deliver results. Either way, we appreciate and take great pride in the partnerships that we’ve developed. [Learn more](https://anthonythomas.com/brands/) ### We've Been In Your Shoes Our staff has a wide range of career experience — product development, product management, and marketing management in multi-channel and multi-step distribution models — so we deliver a unique set of strategic competencies beyond the “traditional” agency experience. We know the challenges you face and the constraints that you need to work within because we’ve been in your shoes. And that means our solutions are grounded in reality — not the pie-in-the-sky, budget-busting ideas that you might get elsewhere. [Learn more](https://anthonythomas.com/why-ata/about-us/) ## How Can We Help? Please fill out the form below and let us know how we might be of assistance. If you'd rather talk to us directly, please don't hesitate to call us at 330.253.6888. [![](https://resources.anthonythomas.com/hs-fs/hubfs/ata_logo_tan_stacked.png?width=301&height=188&name=ata_logo_tan_stacked.png "ata_logo_tan_stacked.png")](https://anthonythomas.com) 727 South Broadway Street Akron, OH 44311 330.253.6888   [![Facebook](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Facebook-F2EEE2.png "Facebook")](https://www.facebook.com/pg/ATAWeMovePeople/) [![Instagram](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Instagram-F2EEE2.png "Instagram")](https://www.instagram.com/ata_we_move_people/) [![YouTube](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-YouTube-F2EEE2.png "YouTube")](https://www.youtube.com/ATAWeMovePeople) [![LinkedIn](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-LinkedIn-F2EEE2.png "LinkedIn")](https://www.linkedin.com/company/anthony-thomas-advertising/) [![Twitter](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Twitter-F2EEE2.png "Twitter")](https://twitter.com/ATA_MovesPeople) ###### Useful Links - [Why ATA](https://anthonythomas.com/why-ata/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [We Blog](https://blog.anthonythomas.com/) - [Contact ATA](https://anthonythomas.com/contact-ata/) - [Terms & Conditions](https://anthonythomas.com/terms-and-conditions/) ###### Get Our Newsletter Sign up to receive updates from us (no more than 1-2 per month, we promise). We'll send you cool projects we've completed, new Maker Profiles and even some free "stuff". Sign up today! ![](https://www.facebook.com/tr?id=217949611932239&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=193225&fmt=gif)