Sit in on the conversation between real makers in our three (3) focus groups — automotive DIYers, sewers/sewists, and woodworkers. Learn how each group uses the internet & social media to research products and brands, hone their skills, and connect with one another.
Dive into our one-on-one interview series with today's makers & DIYers — The Maker Files — where we dig deep into why and how they do what they do, their purchasing habits, and what they need from the brands that support them.
Based on our research into four (4) distinct maker audiences — Automotive DIYers, Crafters, Woodworkers, and Cosplay Makers — these Ebooks are packed with statistics, quotes, and over 20 other crucial insights that will help you reach and connect with today's makers & DIYers.
We rebuilt a 1969 International Scout in our Content Studio and chronicled the process over 13 video episodes to demonstrate Dupli-Color's full product offering. The entire program culminated with a live reveal of the restored vehicle at SEMA.
We created a series of inspiring tutorial videos using playful, consistent branding that demonstrated the simplicity of JoAnn Fabric’s new craft kits and to engage the target audience of busy moms.
We leveraged package design, point-of-sale merchandising, web development, video, and even a :15s commercial spot to help Sherwin-Williams launch a new product into Pep Boys.
We took a unique approach in producing a series of videos to demonstrate just how much Tri-Flow’s lubricants stood out from the competition.
"Bullet points" aren't always the best way to communicate features & benefits. With a little creativity (and video) sometimes you don't have to say anything at all.
We developed a series of short video demonstrations to help Krylon re-introduce existing products specifically to Michael's Craft Stores' audience.
For over 30 years, we’ve helped brands market their products to makers and DIYers. We know who they are, what they’re looking for, and how they buy. Your customers keep telling us exactly what they want from your brand. Maybe it’s time you start talking to us.
Contact us today or give us a call (330) 253-6888 ext 100.