--- title: "Resources for Brands: What We've Learned About Makers Who Sew | ATA - We Move People" description: If your brand markets products to makers and DIYers who sew and you want to learn more about this powerful and influential audience, you've come to the right place. Find videos of our focus groups, secondary research, and 1-on-1 interviews from our original interview series — The Maker Files. image: https://resources.anthonythomas.com/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Joann-Gertie-Video.jpg --- [![](https://anthonythomas.com/wp-content/themes/ata2017/img/ata_logo_tan.png)](https://anthonythomas.com) - [Why ATA?](https://anthonythomas.com/why-ata/) - [The Short Story](https://anthonythomas.com/why-ata/) - [About Us](https://anthonythomas.com/why-ata/about-us/) - [Our Space](https://anthonythomas.com/why-ata/our-space/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We Do](https://anthonythomas.com/what-we-do/) - [Inbound Marketing](https://anthonythomas.com/what-we-do/inbound-marketing/) - [Commercial Process Engineering](https://anthonythomas.com/what-we-do/commercial-process-engineering/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [What We Know About Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [Marketing Resources & Downloads](https://resources.anthonythomas.com/see-what-weve-learned-about-makers-diyers) - [We Blog](https://blog.anthonythomas.com) - [Contact ATA](https://anthonythomas.com/contact-ata/) # Everything We've Learned About Makers Who Sew Makers who sew [have struggled for years to come up with a name that fully encompasses everything they do](https://blog.anthonythomas.com/so-is-it-sewer-seamstress-or-sewist-how-a-group-of-makers-have-run-into-an-identity-crisis). Most maker subgroups have found their niche name: "woodcrafter", "automotive DIYer", "metal worker", "food artisan". But what do we call the group of passionate crafters who sew or make beautiful goods out of fabric or thread? Sewer, sewist, seamstress, embroiderer, textile artist, and other terms have been used but none really capture the entire group. We've settled on "makers who sew" — but by any name, this community is powerful and influential segment that many brands have yet to truly connect with.  Scroll down to learn a little more about "makers who sew" with videos of two focus groups we conducted, downloadable primary and secondary research, and transcripts of 1-on-1 interviews from our original interview series — [The Maker Files](https://anthonythomas.com/the-maker-files). ![cutting-fabric](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Sewists/cutting-fabric.jpg?width=710&name=cutting-fabric.jpg "cutting-fabric") ## The Maker Files ## 1-on-1 Interviews Get to know the people behind the "makers who sew" market segment with our original interview series — [The Maker Files](https://anthonythomas.com/the-maker-files) — where we dig deep into what they do, how and why they do it, their purchasing habits, and what they need from the brands that support them. Full interview transcripts available. [![Valerie Mayen Yellowcake Shop](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Sewists/Valerie-Mayen-Yellowcake-Shop-Jun2018.png?width=640&name=Valerie-Mayen-Yellowcake-Shop-Jun2018.png "Valerie Mayen Yellowcake Shop")](https://anthonythomas.com/the-maker-files/valerie-mayen-yellowcake-shop/) ## [Valerie Mayen](https://anthonythomas.com/the-maker-files/valerie-mayen-yellowcake-shop/) ### Yellowcake Shop Valerie started out cutting up T-shirts in college. Today, she is a two-time Project Runway alum. Finding the best quality product at the best price means everything to her evolving brand. [![See-Full-Interview-Button-D3CBB0](https://resources.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20CTAs/See-Full-Interview-Button-D3CBB0.png?width=200&height=33&name=See-Full-Interview-Button-D3CBB0.png)](https://anthonythomas.com/the-maker-files/valerie-mayen-yellowcake-shop/) [![Micah and Lish List Neck and Tie Company](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Sewists/Micah-and-Lish-List-Neck-and-Tie-Company.png?width=640&name=Micah-and-Lish-List-Neck-and-Tie-Company.png "Micah and Lish List Neck and Tie Company")](https://anthonythomas.com/the-maker-files/micah-and-lish-list-neck-tie-company/) ## [Micah & Lish List](https://anthonythomas.com/the-maker-files/micah-and-lish-list-neck-tie-company/) ### Neck & Tie Company Micah and Lish are a husband and wife team who make a variety of upscale neckwear from carefully selected fabrics. After purposefully mood boarding and sourcing a new collection, every piece is sewn by hand and designed to keep its shape. [![See-Full-Interview-Button-D3CBB0](https://resources.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20CTAs/See-Full-Interview-Button-D3CBB0.png?width=200&height=33&name=See-Full-Interview-Button-D3CBB0.png)](https://anthonythomas.com/the-maker-files/micah-and-lish-list-neck-tie-company/) [![Linda Lackey Linda's Other Life](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Sewists/Linda-Lackey-Lindas-Other-Life-Jun2018.jpg?width=640&name=Linda-Lackey-Lindas-Other-Life-Jun2018.jpg "Linda Lackey Linda's Other Life")](https://anthonythomas.com/the-maker-files/linda-lackey-lindas-other-life-sewn-goods/) ## [Linda Lackey](https://anthonythomas.com/the-maker-files/linda-lackey-lindas-other-life-sewn-goods/) ### Linda's Other Life Sewn Goods Linda is a retired schoolteacher who learned to sew by watching her mother and grandmother at a young age. Now she can pursue her longtime passion for sewing and newfound passion for her embroidery machine by creating pillows, table runners, aprons, and more. [![See-Full-Interview-Button-D3CBB0](https://resources.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20CTAs/See-Full-Interview-Button-D3CBB0.png?width=200&height=33&name=See-Full-Interview-Button-D3CBB0.png)](https://anthonythomas.com/the-maker-files/linda-lackey-lindas-other-life-sewn-goods/) [![Theresa Morrow Thread+Love](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Maker%20Assets/Sewists/Theresa-Morrow-Thread+Love-Jun2018.png?width=640&name=Theresa-Morrow-Thread+Love-Jun2018.png "Theresa Morrow Thread+Love")](https://anthonythomas.com/the-maker-files/theresa-morrow-thread-love/) ## [Theresa Morrow](https://anthonythomas.com/the-maker-files/theresa-morrow-thread-love/) ### Thread+Love Theresa makes and sells hand-sewn heirloom dolls that she’s proud to give her own children as a natural alternative to mass-produced toys. After watching tutorials, she came up with her own patterns from scratch and continues to develop her own doll style. [![See-Full-Interview-Button-D3CBB0](https://resources.anthonythomas.com/hs-fs/hubfs/2017%20-%20Maker%20Assets/2017%20Maker%20CTAs/See-Full-Interview-Button-D3CBB0.png?width=200&height=33&name=See-Full-Interview-Button-D3CBB0.png)](https://anthonythomas.com/the-maker-files/theresa-morrow-thread-love/) ## Looking for information on fiber artists (knitting, weaving, etc.)? ## **[CLICK HERE](http://offers.anthonythomas.com/resources-for-brands-what-weve-learned-about-fiber-artists)** ## Downloadable Resources to Help Your Brand Reach and Connect with Makers Who Sew [![Getting Crafty: A Brand's Guide for Marketing to Crafters](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/2018%20Ebooks/Getting_Crafty_BG.jpg?width=640&name=Getting_Crafty_BG.jpg "Getting Crafty: A Brand's Guide for Marketing to Crafters")](http://offers.anthonythomas.com/getting-crafty-a-brands-guide-to-marketing-to-crafters) #### [FREE EBOOK:](https://resources.anthonythomas.com/getting-crafty-a-brands-guide-to-marketing-to-crafters) #### *[Getting Crafty: A Brand's Guide for Marketing to C](https://resources.anthonythomas.com/getting-crafty-a-brands-guide-to-marketing-to-crafters)rafters* Read up on all our crafter research in this 8-page Ebook packed with statistics, quotes, and over 20 other crucial insights that will help you connect with this powerful and influential audience. [![Download Today](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&height=32&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/getting-crafty-a-brands-guide-to-marketing-to-crafters) [![Reaching Makers Who Sew through Social Media](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Focus%20Groups/_-sewist-focus-group-(1).png?width=640&name=_-sewist-focus-group-(1).png "Reaching Makers Who Sew through Social Media")](http://offers.anthonythomas.com/focus-group-video-how-sewists-use-the-web-and-social-media) #### [FOCUS GROUP VIDEO:](https://resources.anthonythomas.com/focus-group-video-how-sewists-use-the-web-and-social-media) #### [*Reaching Makers Who Sew Through Social Media*](https://resources.anthonythomas.com/focus-group-video-how-sewists-use-the-web-and-social-media) Our 2nd Focus Group with this powerful and influential audience — sit in on the conversation between five makers who sew to learn how they use the internet and social media to research products and brands, hone their skills, and connect with one another. [![Download Today](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&height=32&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/focus-group-video-how-sewists-use-the-web-and-social-media) [![10 Types of Content Makers Love](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/2018%20Ebooks/Makers_Love_BG.jpg?width=640&name=Makers_Love_BG.jpg "10 Types of Content Makers Love")](http://offers.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) #### [FREE EBOOK:](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) #### [*10 Types of Content Makers Love*](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) Discover the 10 most popular types of content makers have told us they love and tips for leveraging your own content to help your brand connect and engage with today's makers. [![Download Today](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&height=32&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/the-maker-files-ten-types-of-content-makers-love) [![Creating Authentic Online Connections with Today's Sewers, Sewists, Seamstresses](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Focus%20Groups/_-sewist-focus-group-(2).png?width=640&name=_-sewist-focus-group-(2).png "Creating Authentic Online Connections with Today's Sewers, Sewists, Seamstresses")](http://offers.anthonythomas.com/focus-group-video-creating-online-connections-with-todays-sewers-sewists-seamstresses) #### [FOCUS GROUP VIDEO:](https://resources.anthonythomas.com/focus-group-video-creating-online-connections-with-todays-sewers-sewists-seamstresses) #### *[Creating Authentic Online Connections with Sewers,](https://resources.anthonythomas.com/focus-group-video-creating-online-connections-with-todays-sewers-sewists-seamstresses) Sewists, Seamstresses* Our 1st Focus Group with this powerful and influential audience - check out the conversation as this diverse group of "makers who sew"  discuss how they use the web and social media to learn about brands / products and connect with one another to build community. [![Download Today](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/Download-TODAY-button-F2EEE2.png?width=200&height=32&name=Download-TODAY-button-F2EEE2.png)](https://resources.anthonythomas.com/focus-group-video-creating-online-connections-with-todays-sewers-sewists-seamstresses) ## Some of Our Favorite Projects [![Dupli-Color Scout Restoration Project](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/DC-Scout-1920x1080.jpg?width=640&name=DC-Scout-1920x1080.jpg "Dupli-Color Scout Restoration Project")](https://anthonythomas.com/projects/beyond-content-creation-dupli-color) #### [Beyond "Content Creation"](https://anthonythomas.com/projects/beyond-content-creation-dupli-color) We rebuilt a 1969 International Scout in our Content Studio and chronicled the process over 13 video episodes to demonstrate Dupli-Color's full product offering. The entire program culminated with a live reveal of the restored vehicle at SEMA. **[Learn more.](https://anthonythomas.com/projects/beyond-content-creation-dupli-color)** [![Jo-Ann Fabrics We Made It](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Joann-made-it-1920x1080.jpg?width=640&name=Joann-made-it-1920x1080.jpg "Jo-Ann Fabrics We Made It")](https://anthonythomas.com/projects/launching-a-new-line-of-craft-kits-with-video-tutorials-jo-ann-fabrics/) #### [Launching a New Line of Crafts with How-To Videos](https://anthonythomas.com/projects/launching-a-new-line-of-craft-kits-with-video-tutorials-jo-ann-fabrics/) We created inspiring tutorial videos using playful, consistent branding that demonstrated the simplicity of the craft kits and appealed to Jo-Ann Fabric’s target audience of busy moms. **[Learn more.](https://anthonythomas.com/projects/launching-a-new-line-of-craft-kits-with-video-tutorials-jo-ann-fabrics/)** [![Krylon Craft](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Krylon-Craft-Series-1920x1080.jpg?width=640&name=Krylon-Craft-Series-1920x1080.jpg "Krylon Craft")](https://anthonythomas.com/projects/introducing-new-applications-using-video-tutorials-krylon/) #### Re-[Introducing a Product Line with New Applications Using Video Tutorials](https://anthonythomas.com/projects/introducing-new-applications-using-video-tutorials-krylon/) We helped Krylon re-introduce existing products into an entirely new market segment by producing short video demonstrations and promoting them through multiple social channels. **[Learn more.](https://anthonythomas.com/projects/introducing-new-applications-using-video-tutorials-krylon/)** [![Matco Pitbull Toolbox](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Matco-Pitbull-1920x1080.jpg?width=1920&name=Matco-Pitbull-1920x1080.jpg "Matco Pitbull Toolbox")](https://anthonythomas.com/projects/introducting-a-new-product-without-saying-a-word-matco-tools) #### [Introducing a New Product Without Saying a Word](https://anthonythomas.com/projects/introducting-a-new-product-without-saying-a-word-matco-tools) "Bullet points" aren't always the best way to communicate features & benefits. With a little creativity (and video) sometimes you don't have to say anything at all. **[Learn more.](https://anthonythomas.com/projects/introducting-a-new-product-without-saying-a-word-matco-tools)** [![Jo-Ann Fabrics Gertie](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Joann-Gertie-Video.jpg?width=640&name=Joann-Gertie-Video.jpg "Jo-Ann Fabrics Gertie")](https://anthonythomas.com/projects/developing-video-for-new-product-platform/) #### [Engaging Video to Introduce a New Product Platform](https://anthonythomas.com/projects/developing-video-for-new-product-platform/) We produced quality video on multiple custom-made sets in our maker studio in order to introduce Jo-Ann Fabric’s new collaboration with a major influencer in an exciting and inspiring way. **[Learn more.](https://anthonythomas.com/projects/developing-video-for-new-product-platform/)** [![Tri-flow Torture Tests](https://resources.anthonythomas.com/hs-fs/hubfs/2018%20ATA%20Assets/ATA%20Projects%20Header%20Images/Triflow-Torture-Tests-1920x1080.jpg?width=640&name=Triflow-Torture-Tests-1920x1080.jpg "Tri-flow Torture Tests")](https://anthonythomas.com/projects/differentiation-with-a-video-series-tri-flow-lubricants/) #### [Using Video for a Unique Approach to Product Comparison / Differentiation](https://anthonythomas.com/projects/differentiation-with-a-video-series-tri-flow-lubricants/) We produced a series of four videos that put Tri-Flow’s products to the test to show just how much they stood out from the competition. **[Learn more.](https://anthonythomas.com/projects/differentiation-with-a-video-series-tri-flow-lubricants/)** # We're ATA ATA is a creative marketing and advertising agency that has helped brands successfully market their products to makers and DIYers for over 30 years. But more than that, we've helped them create authentic connections with these powerful and influential audiences. Here's a little more about us: ### We Know Makers & DIYers ATA understands today’s makers & DIYers. We know their language, how they access information, their process. We know them, in part, because we ARE them, because we've put in the work to get to know them better, and because we’ve spent the last 30 years helping brands connect with them. [Learn more](https://anthonythomas.com/we-know-makers/) ### Project-Based, Full-Service Agency ATA is a full-service agency with the experience, tools and resources to bring your marketing programs to life quickly and effectively — on time and on budget. We can work with you on a project-to-project basis or on an ongoing engagement — whatever makes the best sense for your business. [Learn more](https://anthonythomas.com/what-we-do/) ### Our Work Moves People We’ve proven that we can deliver solutions that engage makers and DIYers and deliver results. Our work spans a number of national brands in various segments. Take a look at some of our best work to see our approach and our capabilities. [Learn more](https://anthonythomas.com/what-weve-done/) ### Our Space Sets Us Apart Our 15,000 sq. ft. building serves as both the creative space where ideas are conceived and our Maker Studio where we bring them to life. We can build sets that can remain standing to create episodic content. Our 60' x 100' Cyclorama Wall allows for “green-screen” effects and seamless backgrounds for large scale photography and video. Combined with our in-house editing capabilities, we can produce and activate content within hours. [Learn more](https://anthonythomas.com/why-ata/our-space/) ### Long-Lasting Partnerships We do our best work when we get an opportunity to partner with our clients — and we’ve fortunate to have had long-standing partnerships with many great brands. Maybe it’s because we have beer on tap… or perhaps it’s because we’ve helped them deliver results. Either way, we appreciate and take great pride in the partnerships that we’ve developed. [Learn more](https://anthonythomas.com/brands/) ### We've Been In Your Shoes Our staff has a wide range of career experience — product development, product management, and marketing management in multi-channel and multi-step distribution models — so we deliver a unique set of strategic competencies beyond the “traditional” agency experience. We know the challenges you face and the constraints that you need to work within because we’ve been in your shoes. And that means our solutions are grounded in reality — not the pie-in-the-sky, budget-busting ideas that you might get elsewhere. [Learn more](https://anthonythomas.com/why-ata/about-us/) ##### How Can We Help? Please fill out the form below and let us know how we might be of assistance. If you'd rather talk to us directly, please don't hesitate to call us at 330.253.6888. [![](https://resources.anthonythomas.com/hs-fs/hubfs/ata_logo_tan_stacked.png?width=301&height=188&name=ata_logo_tan_stacked.png "ata_logo_tan_stacked.png")](https://anthonythomas.com) 727 South Broadway Street Akron, OH 44311 330.253.6888   [![Facebook](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Facebook-F2EEE2.png "Facebook")](https://www.facebook.com/pg/ATAWeMovePeople/) [![Instagram](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Instagram-F2EEE2.png "Instagram")](https://www.instagram.com/ata_we_move_people/) [![YouTube](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-YouTube-F2EEE2.png "YouTube")](https://www.youtube.com/ATAWeMovePeople) [![LinkedIn](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-LinkedIn-F2EEE2.png "LinkedIn")](https://www.linkedin.com/company/anthony-thomas-advertising/) [![Twitter](https://anthonythomas.com/wp-content/themes/ata2017/img/icon-Twitter-F2EEE2.png "Twitter")](https://twitter.com/ATA_MovesPeople) ###### Useful Links - [Why ATA](https://anthonythomas.com/why-ata/) - [What We Do](https://anthonythomas.com/what-we-do/) - [What We've Done](https://anthonythomas.com/what-weve-done/) - [Who We've Worked With](https://anthonythomas.com/brands/) - [We Know Makers](https://anthonythomas.com/we-know-makers/) - [The Maker Files](https://anthonythomas.com/the-maker-files/) - [We Blog](https://blog.anthonythomas.com/) - [Contact ATA](https://anthonythomas.com/contact-ata/) - [Terms & Conditions](https://anthonythomas.com/terms-and-conditions/) ###### Get Our Newsletter Sign up to receive updates from us (no more than 1-2 per month, we promise). We'll send you cool projects we've completed, new Maker Profiles and even some free "stuff". Sign up today! ![](https://www.facebook.com/tr?id=217949611932239&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=193225&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=193225&fmt=gif)